The primary ever AvePoint World Accomplice Co-Sellebration Day passed off earlier this month, and we couldn’t be happier with the outcomes as the primary occasion of its form. The premise was easy: a global day devoted to outbound prospecting the place we may work immediately with our Channel companions to generate leads whereas having a little bit of enjoyable within the course of. Combining our accomplice co-sell gross sales movement with eager to “have a good time” our new partnerships, the idea for a Co-Sellebration Day was born. Throughout the US, Canada, Denmark, Belgium, the Netherlands, Sweden, Germany, Australia, New Zealand, and the UK, we got here along with our companions to make an influence.
Preparation & Observe Via
To arrange for the occasion, our native groups met with companions forward of time to plan out scripts for calls, talk about follow-up methods (scheduling a demo, organising an appointment, and so forth), and speak by which database they’d be utilizing to log their outcomes. Be they current prospects or prospects, we had been prepared to assist.
Logistically, we additionally deliberate out quite a lot of contests, rewards, and catering to make the day enjoyable and interesting for all attendees. In a variety of circumstances in several components of the world, our native gross sales and channel workforce members travelled onsite to spend the day at distributor and accomplice workplaces, working in individual alongside accomplice sellers (all of the whereas respecting native COVID tips).
As soon as World Accomplice Co-Sellebration Day began, we supported our companions by giving them the possibility to shadow members of our gross sales workforce and take part in joint calls collectively. The general purpose was to mutually prospect and construct pipeline.
After the occasion wrapped, we adopted up with companions to trace any leads created through the day. This was an awesome likelihood for attendees to work immediately with our account executives, methods engineers, and accomplice account managers to construct the enterprise.
Outcomes
So, simply how profitable was AvePoint’s first World Accomplice Co-Sellebreation Day? Right here’s a fast breakdown of what we completed:
- 36 companions and distributors that participated from all over the world
- 154 follow-up actions (appointments, conferences, calls) generated
- 89 new gross sales alternatives*
*Our teams in Germany and Canada we particularly profitable in constructing gross sales pipeline.
The Way forward for Co-Sellebration Day
Wanting forward, we’re planning to take our learnings from this take a look at run and proceed to carry these occasions for our companions the world over. The purpose going ahead will probably be two World Accomplice Co-Sellebration Days per yr to offer our groups sufficient time to plan whereas nonetheless being typically sufficient to have a optimistic influence for our companions and their enterprise.
Different plans for future Co-Sellebration Days embody:
- Working with a monitoring platform to maintain a extra constant tally of our milestones all through the day
- New incentives and rewards for our companions for taking part
- Working with extra areas to carry the occasion in-person (native rules allowing)
- Extra engagement with the administration of our companions all through the day
- Having a good greater share of our Account Executives and Resolution Engineers taking part in future occasions
Closing Ideas
With AvePoint’s latest concentrate on Channel, we hope that occasions like World Accomplice Co-Sellebration Day will probably be a enjoyable and efficient means to assist our companions achieve success whereas cementing the AvePoint model as a part of the Channel ecosystem. From working immediately on the bottom with companions to extending our outreach with #CoSellebrationDay social media campaigns, we’re happy with how the primary occasion turned out and are excited to see the way it grows sooner or later!
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