As a newly public firm traded on NASDAQ, AvePoint is dedicated to rising our enterprise. This enlargement contains creating new options, extra channel partnerships, and a stronger presence in underserved markets worldwide.
I’m happy and excited to affix AvePoint as a gross sales director in Dubai to higher serve our prospects within the Center East and Africa (MENA) — and to speed up digital transformation in a area that has usually lagged in relation to cloud adoption and associated instruments for safe, assured collaboration.
In my former channel- and sales-focused roles with different cloud and safety leaders, I noticed the hole firsthand. About 5 years in the past, when it appeared like everybody was speaking in regards to the cloud and the way it might elevate their enterprise targets, most Center East organizations remained loyal to on-premises storage.
However instances are shortly altering right here, and that has huge implications for the MENA area amid an amazing wave of digital transformation that features elaborate good metropolis tasks, web of issues units, and hybrid workplaces.
I’m inspired by the arrival of supporting infrastructure in my very own yard. Most notably, the 2019 launch of two Microsoft Cloud datacenter areas right here within the United Arab Emirates — in Abu Dhabi and Dubai, respectively — has introduced large potential to the area through scalable, extremely obtainable cloud companies that meet information residency, safety, and compliance wants. Microsoft has additionally opened cloud areas in South Africa, and in Qatar three extra are anticipated subsequent yr.
Microsoft is the primary cloud service supplier to assemble bodily services within the MENA area, and it’s additionally the primary to attain the Dubai Digital Safety Heart’s Cloud Service Supplier certification.
Retaining cloud-hosted information within the nation or area of origin, as Microsoft notes, will assist allow authorities organizations and enterprises to adjust to in-country regulatory frameworks and reduce the obstacles for cloud adoption. This agility and oversight advantages non-public enterprises too.
And the expansion is simply getting began: income from public cloud companies akin to Microsoft Azure is predicted to hit $3.5 billion this yr within the MENA area — a rise of practically 20% from estimates for 2020, a Gartner research printed final yr discovered. In the meantime, IDC says that the area shall be value roughly $5 billion to cloud distributors by 2022.
Huge Development Calls for Strong Knowledge Governance and Safety Options
The fast development of cloud adoption and assist in MENA underscores the significance of options that assist Microsoft customers leverage and safe their information.
Microsoft 365 can convey huge productiveness features, and the ensuing collaboration might be additional secured with prolonged backup, granular restoration, and sturdy governance settings to make sure delicate information isn’t overshared or compromised.
That is the place AvePoint can are available as a trusted associate — both immediately or through a managed service supplier — to take organizations to the following degree irrespective of the place they is perhaps at on their journey to the cloud.
READ MORE: How Managed Service Suppliers Can Develop Their Enterprise with AvePoint
AvePoint is the most important Microsoft 365 information administration options supplier, and we serve greater than 8 million cloud customers. By providing a full suite of SaaS options emigrate, handle, and defend information, we’re in a position to ship a full collaboration safety platform — not simply “a la carte” companies. Our capabilities embody:
- Automated migration and backup options to handle and defend consumer information
- Knowledge safety companies to detect delicate content material and scale back threat in Microsoft 365
- Governance framework to offer self-service “guardrails” and lifecycle administration
Like numerous others globally, many MENA organizations turned to options akin to Microsoft Groups to facilitate distant work throughout the COVID-19 pandemic. However 75% of organizations did so with out correct protections in place, distinctive analysis commissioned by AvePoint has discovered.
Throughout this time, practically a million folks on this area took benefit of digital abilities coaching from Microsoft, an effort designed to deal with pandemic-related unemployment and assist fill the five hundred,000-plus new jobs anticipated to return to the Center East as a result of development in cloud computing and the Microsoft ecosystem.
In order organizations convey extra folks on employees and more and more leverage enterprise analytics and synthetic intelligence instruments — the highest development drivers for public cloud within the MENA area, Gartner notes — they will’t ignore third-party instruments that ship safety and scale back sprawl.
There may be plentiful alternative throughout the MENA area for AvePoint and our channel companions to assist.
We’re Dedicated to Our Clients’ Wants and Continued Success
The large cloud-forward shift — in addition to Microsoft’s ongoing dedication to open new information facilities — affirms our confidence that that is the time for AvePoint to broaden. Microsoft is a Goliath in MENA, so everyone seems to be intently following their strikes and recommendation (the monetary and authorities sectors, particularly).
With 20 years within the enterprise, AvePoint is aware of the wants of consumers within the cloud are extra advanced than ever earlier than. As a longtime cloud platform, we wish to have the ability to assist these wants in as many locations as attainable with personalised service that’s near house, obtainable 24/7, and supplied in the commonest languages of every nation.
We’ve already carried out distinctive work for our current MENA prospects. Now, we actually need to elevate our attain by investing in native expertise to higher service these companions. Our SaaS options can be found to MSPs through greater than 100 cloud marketplaces to allow them to assist and handle small and mid-sized prospects.
As new and transformational cloud development continues, I do know that is the correct time to put money into onboarding and training with our MENA channel companions to make sure that they’ve the correct capabilities and information to ship AvePoint expertise. In spite of everything, identical to information residency is essential, so is a neighborhood presence. I’m actually excited for the journey forward.
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